Digital PR & link buildingFinance · regulated · hard-to-link categories
Digital PR agency

Digital PR for categories where links can’t be bought

Loans, gambling, regulated health, B2B nobody links to. If buying links would work for you, I’ll tell you to buy links. If it won’t, I get you covered by publications – with stories built on data a journalist can check.

Tell me your category → How I think about digital PR
Placement logEarned · not bought
  • louisville.eduUniversity
  • ci.carson.ca.usCity government
  • education.comEducation
  • fedaga.org.ukTrade body
  • bcsea.orgAssociation
From outreach campaigns I ran for my own sites – resource pages at universities, councils and associations.
01 · Fit

When digital PR is worth paying for

It’s slower and pricier per link than buying placements. It only makes sense in two situations.

Case A

Your niche can’t buy its way to page one

Finance, gambling, regulated categories. Real sites won’t sell you a link, or the ones that will are the ones Google discounts. Earned coverage is the route that’s left.

Proof: I’ve ranked lenders on page 1 in Singapore for payday, debt consolidation and bad credit terms – the hardest vertical in the market.

Case B

You’re doing PR anyway

Raising, launching, announcing. You’re already paying for the press work. Making that same work produce links and rankings costs a fraction of starting from zero.

What changes: every story gets shaped around a claim a journalist can verify – that’s what gets linked, not the announcement.

Neither? Buy links. It’s cheaper and faster, and I’ll source them for you at cost.

02 · Method

How I run a campaign

AI made content free. Journalists now get more pitches than ever and trust them less. What’s scarce is proof they can check – so that’s what I build campaigns on.

1

Start from what already got covered

I map campaigns that earned links in your category and the ones next to it. Journalists cover the same story shapes again and again – I don’t gamble on a new one.

2

Rebuild it on stronger proof

Same story shape, better source. Public records and your own data beat a survey every time, because anyone can generate a survey now.

3

Pitch what others can’t see

Hard niches have the fewest good stories chasing each journalist. Your books, the regulator’s files, the topic competitors avoid – that’s the gap I pitch into.

What a journalist will trust, strongest firstThe AI flood hits from the bottom
Government recordsFOI, filings, registers
Archiveshistorical, dated
Academic datapeer-reviewed sets
Your own dataonly you have it
Surveysfirst to be ignored

I build from the top of this list down. A campaign that needs a survey to exist is usually the wrong campaign.

03 · Services

What I do

Three things, priced plainly. Most clients start with one and add the next when the first is working.

MonthlyA

Reactive PR

What I’ll do
Answer journalist requests every day in your experts’ names, from a brief we set up once.
You get
3 placements a month, guaranteed. Every one reported with the URL.
$1,000per month
ProjectB

Data campaign

What I’ll do
Pick a story shape that’s already been covered, rebuild it on public records or your data, write it up and pitch it.
You get
The campaign, the pitch list, and every placement reported. No one honest guarantees coverage on a campaign – I guarantee the work.
Quotedper campaign
MonthlyC

Links at cost

What I’ll do
Source links from real, maintained businesses. My freelancers prospect; I approve roughly 1 in 4.
You get
Links passed through at what I pay – usually $300–400 each, no markup. Rankings tracked live.
$750per month + links at cost
04 · Proof

Placements, rankings, clients

louisville.eduUniversity · sustainability resources
ci.carson.ca.usCity of Carson · government
education.comEducation publisher
fedaga.org.ukUK trade federation
bcsea.orgSustainable energy association
recyclecartons.comIndustry resource
plantlives.comNiche publisher
explorationgeology.comNiche publisher

Earned through resource-page outreach for decompose.co and conserves.co – the same method I run for clients selling into schools, councils and associations.

Singapore · loans Page 1

Payday, debt consolidation, bad credit and moneylender terms. I built the link-building function behind it from zero – 10 freelancers, in the hardest vertical in the market.

Current clients
Straits Institute for Applied AIDigital PR · outreach
Berlitz SingaporeSEO · links at cost
05 · Questions

Before you email

Do you guarantee links?
On reactive PR, yes – 3 placements a month. On data campaigns, no. Anyone guaranteeing coverage on a campaign is either buying it or overpromising. I guarantee the work and report every result with its URL.
Is digital PR worth it for my niche?
If real sites in your niche will sell you links at a normal price, probably not – buy links, it’s cheaper. Digital PR earns its cost in categories where that door is shut, or when you’re already paying for press. I’ll say which you are on the first reply.
Who actually does the work?
I do the strategy, the angles and the pitch copy, and I approve every link. Prospecting runs through a small bench of freelancers I’ve worked with for years. You won’t be handed to an account manager.
Start here

Tell me your category. I’ll tell you if digital PR is worth it.

Send the site and what you want to rank for. If links can be bought in your niche, you’ll hear that first.

Email team@odim.co → Replies within two working days